Genhis Khan The Great Essay - 1611 Words

His name struck anguish in the hearts across Asia, yet he remains an icon to the people of Mongolia. He could slay thousands without flinching. He was considered one of the most barbaric people ever, yet he ruled fairly. He gave his enemies one simple choice: surrender and be enslaved, or die. By consistently enforcing discipline, rewarding skill and allegiance, and punishing those who opposed him, he established a vast empire. His empire was far greater than Alexander the Great. Meet the man behind the myths, the incomparable Genghis Khan. Yisugei was relived after his son, Temujin was born. The chief thought that the boy was going to be a worthy successor to his throne. Temujin had a fire in his eye according to the people of the†¦show more content†¦The men had to walk across deserts for weeks. They survived the trip by drinking blood and milk from their horses. nbsp;nbsp;nbsp;nbsp;nbsp;Genghis defeated the Xi Xia Empire very easily. Genghis was the only person who ever broke through the Great Wall of China. He arrived at the wall in late 1214. He surveyed the wall and found a weak spot. nbsp;nbsp;nbsp;nbsp;nbsp;He broke through the wall in 1215. The emperor realized that there was no escape and offered gold, silver, slaves, horses, and a woman. Genghis agreed to retreat. Xuanzong and his officials fled the city. Genghis got very mad. He stormed into the city and let all the people starve. His men looted the city and completely destroyed it. He conquered the city, which is now Beijing. nbsp;nbsp;nbsp;nbsp;nbsp;His domination began in 1216. He beheaded the King of the Qin Empire. In doing so, he was the leader of two kingdoms. People realize that he had a lot of power. Leaders rushed out to make peace treaties. nbsp;nbsp;nbsp;nbsp;nbsp;Shah Muhammad was the first man to ever test Genghis. Genghis was happy that the head of the Khwarizm Empire signed a peace treaty. Shah Muhammad broke the treaty when he killed a Mongolian ambassador. He sent the head to Genghis. Muhammad is killed by Genghis in less then two days. Everyone in the city is enslaved. This is where Khan says; amp;#8220;I am the punishment of God;. (Ratchnevsky, 168) nbsp;nbsp;nbsp;nbsp;nbsp;Genghis had one last

Persuasive Analysis Of Jamaica Kincaid s A Small Place

Persuasive Methods in A Small Place Jamaica Kincaid’s influential work of nonfiction â€Å"A Small Place† (1988) tells how a once beautiful island in the Caribbean has been transformed into a disgusting holiday resort that is there to only accommodate American and European tourists. Kincaid seeks to inform the readers about the situation and the history of Antigua, and also to remind them of the role they played in the downfall of the small island. Although her tone is full of anger, she does not forget that her first responsibility is to educate. She educates the reader by making the issues personal to them by communicating clearly, and directly to the reader, without forgetting to make the reading enjoyable by making them smirk every once in†¦show more content†¦Almost the whole book is written in the second person, making everything that happens more personal. Using a second person grabs the reader’s attention much more effectively than using a third person would. I believe this is the only way Kincaid thought that the American and British readers would care about what she has to say; there already exist many books about Caribbean history during and after the colonization, but people are still ignorant. In the beginning of the first part of the book, Kincaid describes a tourist’s taxi ride from the V. C. Bird International Airport to their destination, the hotel. Every privileged American or European reader can imagine themselves in the place of the tourist: â€Å"you say, â€Å"Oh, what a marvellous change these bad roads are from the splendid highways I am used to in North America.† (Or, worse, Europe).† (Kincaid 5) By making the reader insert themselves into the story, all the accusations about colonialism and slavery are swallowed more easily. It is almost as if Kincaid’s hand emerged from the pages, grabbed the reader, and placed them in the backseat of the taxi. As Rhonda Frederick said in her e ssay: â€Å"it is significant to note that Kincaid’s writing prevents readers from distancing themselves from the text and her criticisms; on the contrary, it firmly places readers where Kincaid decides they should be.† (Frederick 5-6) Kincaid seeks to create a rift betweenShow MoreRelatedA Small Place Part 3 Rhetorical Analysis1373 Words   |  6 PagesA Small Place Part 3 Rhetorical Analysis A Small Place, a novel written by Jamaica Kincaid, is a story relating to the small country of Antigua and its dilemmas from Jamaica Kincaid’s point of view. In this novel Kincaid is trying to inform her audience that Antigua is in a poor state due to British imperial, government corruption, and tourism. Kincaid exposes her audience to the effect of these very problems in Antigua by using persuasive visual language. In the third part of Jamaica Kincaid’s A

Influence of Culture on Services Marketing Research

Question: Discuss about the Influence of Culture on Services Marketing Research. Answer: Introduction The development of QR Code has resulted in a revolutionary change in the marketing management practices. QR code has made it easier for the marketing professionals to sale services by virtually representing the usage, benefits and drawbacks of the service to the clients (Chitty, Hughes and D'Alessandro, 2012). The paper has been developed to discuss the potential application of QR Code in service marketing and discuss several factors using various marketing theories and principles. Finally, the paper discusses the future development of interactive content and information to support service operations and customer satisfaction. In the contemporary business development, Quick Response Code i.e. QR code can be identified as one of the most significant tools in advertising and product marketing industry in the developed countries. Modern economies such as the United States of America, Britain, Australia, New Zealand, Japan and other European nations have adopted the use of QR codes so that consumers can gather information regarding a product or services as quickly as possible (Chitty, Hughes and D'Alessandro, 2012). By using the smartphones, consumers need to scan the QR code given on advertisements or online promotions to identify unique information and data (Kim and Yoon, 2014). Notably, by applying the concept, the awareness of consumers can be influenced at a certain degree. Meanwhile, during the search process of a product as well comparing the product or services with another one, the QR codes can be used to satisfy the customers. Precisely, during the purchasing decision-making, QR codes will easily deliver product related information so that it will become easier for the target demographics to select the right product or services based on loads of information (Javalgi, Cutler and Young, 2015). At the same time, the consumers can use the QR codes to make certain comparison of the products available in the market. Thus, marketing of product will become a lot easier providing sustainability. The QR codes can be largely useful in the services sector such as retail, health, public sector, and financial services sector. By using the services theory of culture, QR codes can evolve the commercial performance as customers will freely identify and access the information related to services (Sang Ryu and Murdock, 2013). For instance, in the healthcare sector, consumers can scan the QR code to identify the services terns, cost of services, facilities available etc without wasting valuable time. Meanwhile, by using QR codes marketing of services will become more instrumental, to say the least. By influencing the marketing culture, QR codes can set up a paradigm that can be utilised by the target demographics to satisfy their knowledge (Kulkarni and Malagi, 2016). Alternatively, in the financial services, customers do not need to wait for assistance to compare the services of other financial firms. By quickly scanning the QR code in an advertisement published in a newspaper or online, customers can gather detailed knowledge and information about the services and position of the firm in the market. Thus, consumers can easily select the best services of the firm without delaying the procedure (Shin and Lee, 2014). Conclusively, QR codes will add a new dimension in the services sector marketing leading to sustainable marketing. As shown in the case study, QR codes can bypass multiple layers of distribution leading towards effective marketing of services and products, the advantages of the system can be drawn. By promoting the concept of service marketing through accessibility of QR codes, a large group of target demographics can be acknowledged at the same time. Without using the conventional media, QR codes can generate a massive customer base depending on the information provided through the QR codes. Therefore, the marketing cost of modern firm will be saved (Chitty, Hughes and D'Alessandro, 2012). Most importantly, companies can involve more customers to streamline the distribution system. By focusing on the large target groups, QR codes can certainly improve the sales of products and services without involving too much marketing concepts. Precisely, the customers can find their way to the services by using the QR codes. On the other hand, the operations in distribution and logistics will be upgraded automatically by using QR codes as the complexity in the system will be removed (Lovelock and Wirtz, 2016). However, the information channel must be maintained according to the order so that marketing of products and services will be done based on interest of the target demographics. Thus, QR codes can influence the business structure of modern firms. There are several psychological factors that influence the purchasing behaviour of the consumers while buying a service. On the other hand, the consumers face several uncertainties while choosing a product or service, which is collectively known as the perceived risks (Dahringer, 2011). There are six types of perceived risks that are faced by the consumers. The perceived risks are presented herein below: Social Risk: The social risk refers to the loss of social status of a person with family, friends and neighbours. Functional Risk: Functional risk refers to the failure of the promised benefits and functions to be delivered by the product or service (Dahringer, 2011). Financial Risk: Financial risk involves the fear of getting financial losses due to the product or service. Physical Risk: Physical risk involves the fear regarding any bodily harm caused by the product or service (Dahringer, 2011). Time Risk: The time risk is the worry of the consumers regarding the timely delivery of the service. Psychological Risk: Consumers face a question whether the purchase of a service is morally a right choice. The QR code helps in getting all information regarding the service related to the consumers perceived risks. Hence, the consumer can mitigate the risks by comparing different services using the QR code. On the other hand, the information collected through the QR code will help the consumer develop a psychological image of the service that will further help the customer in decision making (Fisk, Grove and John, 2008). Hence, QR code will reduce the perceived risks of the consumers and increase the sales of the service. The development of technology has brought forward several interactive content and information to support service operations and customer satisfaction. For example, the marketing team can make use of SnapTag and other developed online marketing tactics to improve support service operations. SnapTag is a colourful code with the clients logo in a SnapTag code ring that can be scanned using a camera mobile or a Smartphone. The code is colourful and attractive that influences the psychological behaviour of the consumers (Nargundkar, 2010). The visual effect of the SnapTag can influence people to use the mobile application in order to collect more information about the service. Furthermore, more information can be provided in the form of video and podcast over the online portals to make the consumers feel the service in the virtual world. In order to develop the support service operations and customer satisfaction, the modern organisations must develop visual presentation of the services linked through the QR Code and online portal of the company. It will help the consumers to make quick decisions and feel satisfied before and after using the service (Sisodia, 2011). Hence, a psychological attraction can be created using technologically developed interactive content and information. Conclusion By considering the above analysis, QR code is one of the greatest inventions for the marketing department of a service organisation. It is already known that marketing of a service is much difficult than a product due to its intangible existence. Hence, the information collected through QR code can be helpful for the marketing management to create a psychological impact in the mind of the consumers and influence them to buy the service. On the other hand, the development of technology can be used to make changes in the QR codes to make them more attractive for catching the attention of the consumers. References Chitty, W., Hughes, A. and D'Alessandro, S. (2012).Services marketing. 1st ed. South Melbourne, Vic: Oxford University Press. Dahringer, L. (2011). Marketing Services Internationally: Barriers and Management Strategies.Journal of Services Marketing, 5(3), pp.5-17. Fisk, R., Grove, S. and John, J. (2008).Interactive services marketing. 1st ed. Boston: Houghton Mifflin. Javalgi, R., Cutler, B. and Young, R. (2015). The Influence of Culture on Services Marketing Research.Services Marketing Quarterly, 27(2), pp.103-121. Kim, E. and Yoon, N. (2014). Perceived QR code technological attributes in the smart shopping context.Journal of Global Fashion Marketing, 5(4), pp.297-307. Kulkarni, S. and Malagi, C. (2016). Creation and Analysis of QR Code.Bonfring International Journal of Software Engineering and Soft Computing, 6(Special Issue), pp.86-89. Lovelock, C. and Wirtz, J. (2016).Services marketing. 1st ed. Hackensack (NJ): World Scientific. Nargundkar, R. (2010).Services Marketing. 1st ed. Tata McGraw Hill Education Private Limited. Sang Ryu, J. and Murdock, K. (2013). Consumer acceptance of mobile marketing communications using the QR code.Journal of Direct, Data and Digital Marketing Practice, 15(2), pp.111-124. Shin, S. and Lee, E. (2014). Preceding Factors in the Effect of QR Code Characteristics on Consumer's Purchasing Intention for Mobile Marketing in Fashion Business.Fashion business, 18(2), pp.80-94. Sisodia, R. (2011). Expert Systems for Services Marketing Prospects and Payoffs.Journal of Services Marketing, 5(3), pp.37-54.